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Custom software & AI development · Gold Coast, Australia

We build custom software and AI systems, and we keep them running.

I look after…

National Digital designs, builds and runs the platforms Australian organisations depend on — custom software, integrations and AI automation engineered for reliability, security and scale.

Your team loses time to manual work that moves information between systems. National Digital’s AI Automation Assessment examines one of those processes as your team runs it today and quotes the first automation. How the assessment works

You run a platform that another team built. National Digital’s Platform Health Check reports on the condition of its code, infrastructure, security and documentation, and our Product Support covers platforms we did not build. What the health check covers

You need a new build scoped and priced before you commit to it. National Digital’s Product Development Plan gives you the scope, the architecture and a fixed quote in a pack you own. What the plan includes

Customers ask ChatGPT and Google AI about your business before they reach your website. National Digital’s AI Visibility Management measures what those assistants say each week and ranks the actions that would improve your visibility by their likely effect. How the measurement works

You want to know what to fix first and what it will cost. National Digital’s Technology Roadmap costs each option and scores it on impact, effort and readiness, so you can decide what comes first. How the roadmap works

Book a callGet a cost estimate

Your platform, layer by layer

What people use

Your software

Systems of record

Select a piece

Each piece opens what we build there. Tell us what you look after and the map lights the work that matters to you.

SENIOR AUSTRALIAN ENGINEERS · AI FOR REAL SYSTEMS · COMPLEX DIGITAL PLATFORMS

Trusted by Australian organisations

National Digital has published case studies for NRMA Parks and Resorts, Luxico, MyStrengths, Micro-X, Gratofy and Coral Expeditions. Each logo links to its case study.

Call us when it matters

You don't need another agency. You need engineers who've seen it before.

You've outgrown off-the-shelf

The software that got you here has hit its ceiling, and workarounds are quietly becoming the system.

Nothing talks to anything

CRM, finance and operations each hold a different version of the truth — and someone rekeys between them.

Manual work is the bottleneck

Growth is gated by spreadsheets, double-handling and swivel-chair processes that don't scale.

Enterprise vendors won't fit

Too complex for a template, priced out of the big-end-of-town integrators. That middle is where we live.

AI has to earn its keep

You want automation with a payback period — not another proof-of-concept that never reaches production.

The last build didn't last

You've inherited a platform that's fragile, undocumented or unsupported, and it's holding the roadmap hostage.

Skip the translation

Talk to engineers, not account managers.

National Digital is a senior Australian engineering team. The people on the first call are the people who design, build and run your platform — with no handoffs, no hidden delivery layer and no surprises at delivery.

  • Direct access to the engineers doing the work
  • Honest advice — including "don't build that"
  • Documentation and handover you actually own
Cameron Young, CEO

Cameron Young

CEO

Tara Buckley, COO

Tara Buckley

COO

See what shipped

Real platforms, in production.

All case studies

  • Travel network

    Digital platform across 50+ holiday parks

    National-scale platform transformation across content, booking journeys and integrations for one of Australia's largest holiday park networks.

    • Next.js
    • Node.js
    • Contentful
    Read case study
  • Luxury accommodation

    Channel-synced platform for premium stays

    A booking and property-management platform keeping luxury rentals synchronised across availability, pricing, enquiries and distribution channels.

    • Laravel
    • Next.js
    • Salesforce
    Read case study
  • Marketplace

    A marketplace where recipients choose the gift

    A custom gifting platform that brings Shopify and WooCommerce catalogues into one recipient-led marketplace.

    • Laravel
    • Next.js
    • Shopify
    Read case study

Demand the higher standard

Intersecting disciplines. One engineering standard.

Comprehensive digital solutions for Australian businesses, delivered by one team across strategy, automation, product, platforms and content experience.

All services

Featured — the capability your board is asking about

AI & Automation

Intelligent workflows and applied AI built on your real systems and data — scoped to a measurable outcome and judged by the hours it hands back, not the demo.

  • LLM integration
  • Workflow automation
  • Intelligent document handling
  • Decision support

Digital Strategy

Roadmaps, architecture and build-vs-buy decisions grounded in engineering reality, not slideware.

  • Discovery
  • Architecture
  • Roadmaps

Product Development

Web applications, portals and dashboards your customers and teams actually use — shipped in stages, supported after launch.

  • Web apps
  • Portals
  • Dashboards

Platform Engineering

Infrastructure, integrations and performance engineering for business-critical systems.

  • AWS
  • Integrations
  • Performance

Content & Experience

Structured content that publishes everywhere — websites, apps, AI assistants — and stays fast doing it.

  • Headless CMS
  • Contentful
  • Storyblok
  • Next.js

Think end-to-end

Your platform is one system.
Let's engineer it that way.

This is the map behind your platform. Most vendors own one box on it. We take responsibility for the connections between them — that's where platforms fail, and where the value hides. It's the discipline behind every platform we build, from custom booking systems to custom software and complex integrations.

Wondering what that costs? Our project cost estimator gives you the range in seven questions — no email address, no sales call.

Read the map from the top. People use the screens in the first row. Your software runs underneath them. The integration layer connects that software to the systems that hold your records, and all of it runs on the cloud platform at the bottom. Select any piece to see what we build there.

What people use

Your software

Systems of record

Follow one request through every layer:

What people useBuild

Website & apps

We build fast, structured websites and web apps on a headless CMS.

What we do
  • Content publishes to the web, apps and AI assistants from one source.
  • Performance and accessibility are engineered in from the first release.
Parts
  • Front end
  • Search & SEO
  • Performance budget
Connects to
Custom web applicationsProduct Development Plan
What people useBuild

Customer portal

We build customer portals wired to your CRM, billing and bookings.

What we do
  • Customers see their account, documents, payments and history in one place.
  • Self-service takes routine calls off your front desk.
Parts
  • Accounts & identity
  • Documents
  • Payments
  • Support requests
Connects to
Customer portals
What people useBuild

Staff tools

We build the internal tools your team opens every day.

What we do
  • Queues, approvals, exceptions and alerts sit in one place.
  • Each dashboard reads live data from the systems underneath.
  • Every tool ships with role-based access and an audit trail.
Parts
  • Work queues
  • Approvals
  • KPIs
Connects to
Custom web applications
What people useBuild

Partner access

We build platforms that partners log into with their own data and rules.

What we do
  • Partners get APIs with keys, limits and documentation.
  • Settlement and reporting come from the same records you use.
Parts
  • Partner logins
  • API keys
  • Catalogue sync
  • Settlement
Connects to
API development and management
Your softwareBuild

Apps & workflows

We build custom applications and workflow engines around your business rules.

What we do
  • We ship in stages and support each release after launch.
  • The application becomes the system of record for the processes that earn your revenue.
Parts
  • Custom platforms
  • Workflow engine
  • Business rules
Connects to
Digital product developmentProduct Development Plan
Your softwareBuild

AI & automation

We put AI automation into production on your real systems and data.

What we do
  • Each automation is scoped to a measurable outcome.
  • We judge it by the hours it hands back to your team.
Parts
  • Agents
  • Retrieval (RAG)
  • Document handling
Connects to
AI automationAI Automation Assessment
Your softwareBuild

Content platform

We build structured content platforms on a headless CMS.

What we do
  • Editors publish once to websites, apps and AI assistants.
  • Personalisation and workflow rules live in the content model.
Parts
  • Headless CMS
  • Content model
  • Personalisation
Connects to
Headless CMS
Your softwareBuild

Data & reporting

We build one modelled, governed data platform behind every screen.

What we do
  • Pipelines pull from every system with lineage and quality checks.
  • Reports and AI read the same numbers.
Parts
  • Modelling
  • Pipelines
  • Governance
Connects to
Data analysis and insights
Integration layerConnect

Integration layer

We build the integration layer that keeps your CRM, finance, bookings and payments in agreement.

What we do
  • We use REST, GraphQL, events and queues, and we document and monitor each one.
  • Integrations replace rekeying, nightly spreadsheets and silent failures.
Parts
  • REST & GraphQL
  • Events & queues
  • Retries
  • Monitoring
Connects to
API development and managementPlatform Health Check
Systems of recordConnect

CRM

We integrate the CRM you already run with the rest of your platform.

What we do
  • Contacts, deals and service records stay in sync with bookings and finance.
  • Automation runs on top of the CRM instead of beside it.
Parts
  • Sync & dedupe
  • Service workflows
Connects to
System integration
Systems of recordConnect

Finance & ERP

We connect finance so every booking, order and refund reaches the ledger automatically.

What we do
  • Integrations write to your accounting system without rekeying.
  • Reconciliation produces records you can audit.
Parts
  • Ledger sync
  • Invoicing
  • Reconciliation
Connects to
System integration
Systems of recordConnect

Payments

We integrate payment gateways with retries, refunds and reconciliation built in.

What we do
  • Payments match the ledger to the cent.
  • Refunds and disputes run inside the workflow.
Parts
  • Gateways
  • Refunds
  • Disputes
Connects to
E-commerce platforms
Systems of recordBuild or connect

Bookings & PMS

We build custom booking and scheduling platforms, from availability through to payment.

What we do
  • Channel sync, pricing rules and inventory update in real time.
  • We also integrate the property management system you already run.
Parts
  • Availability
  • Pricing rules
  • Channel sync
Connects to
Booking and scheduling systems
Systems of recordBuild or connect

Inventory & ops

We build operations and inventory systems that keep the warehouse and the website in step.

What we do
  • Stock levels stay accurate across every channel.
  • Forecasting and reordering use AI where it pays for itself.
Parts
  • Stock levels
  • Fulfilment
  • Supplier feeds
Connects to
Real-time systems
Runs onRun

Cloud, security & support

We run business-critical systems in the cloud with security, monitoring and recovery engineered in.

What we do
  • Every system ships with CI/CD, monitoring, alerting and backups.
  • Product Support keeps it maintained month to month.
Parts
  • Cloud hosting
  • CI/CD
  • Monitoring
  • Backups
Connects to
Cloud engineeringProduct Support

A customer books

  1. A customer makes a booking in the customer portal.
  2. The portal passes the booking to your booking application.
  3. Through the integration layer, the application holds the time in the booking system and takes the payment.
  4. If the payment gateway fails, the integration layer retries and monitoring raises an alert.
  5. Finance records the payment, and the CRM updates the customer record.
  6. Staff see the new booking on their dashboard.

A supplier invoice arrives

  1. A supplier sends an invoice through partner access.
  2. AI and automation reads the invoice and matches it to the purchase order.
  3. Through the integration layer, the bill goes to finance and the received stock goes to inventory.
  4. An invoice that does not match goes to staff for approval, with the order beside it.

A customer asks a question

  1. A customer asks a question on your website.
  2. An AI agent answers from the content your team already publishes.
  3. Through the integration layer, the conversation is saved to the customer’s CRM record.
  4. When the agent cannot answer, the question goes to staff with the conversation attached.

Month-end numbers

  1. Through the integration layer, pipelines pull the month’s records from CRM, finance, bookings and inventory.
  2. If a sync fails, monitoring raises an alert before the report goes out wrong.
  3. The data platform models the records into one set of numbers.
  4. Managers open the report on their dashboard, and AI answers questions from the same numbers.

A new enquiry comes in

  1. A visitor reads a guide on your website and sends an enquiry.
  2. AI and automation sorts the enquiry by what the visitor asked for.
  3. Through the integration layer, the lead lands in the CRM with the page it came from.
  4. A salesperson picks up the lead from their work queue.
  5. Reporting shows which guides bring in enquiries.

A sync fails overnight

  1. Overnight, the sync between the booking system and finance stops.
  2. The integration layer holds the changes in a queue, so nothing is lost.
  3. Monitoring raises an alert for an engineer.
  4. When finance is back, the queue replays and the two systems agree again.
  5. Staff start the day with bookings and finance in agreement.

Choose what lasts

Proven technology, deliberately chosen.

We standardise on a small set of stacks we can support for the long haul — and integrate cleanly with the systems already in place.

Front end

  • Next.js
  • React
  • TypeScript

APIs & back end

  • Node.js
  • Laravel
  • GraphQL
  • REST
  • MQTT

Content & commerce

  • Contentful
  • Storyblok
  • Stripe

Cloud & data

  • AWS
  • Redis
  • MySQL
  • Serverless

We work across the systems your business already depends on — finance, CRM, ecommerce, productivity and the operational platforms that sit between them.

Senior

experienced people stay close to the work from first call to release

Clear

plain advice, visible progress and no mystery delivery layer

Durable

systems built for reliability, maintainability and clean handover

Measured

practical decisions that protect budget and reduce risk

A measured first step

Start with a plan, not a contract.

Engagements here run from about $10,000 (AI automation) for a focused AI automation to $140,000 (Custom booking and scheduling platform) for a full booking platform — a decision worth making carefully. Our project cost estimator gives you the range in seven questions, no email address required.

When you need a figure you can defend, start with the fixed-fee engagement that matches your situation, each of them credited in full against the work that follows. A Product Development Plan is a fixed $3,950 (Product Development Plan) engagement that scopes and quotes something you want built. A Platform Health Check tells you what you own in a platform already running. An AI Automation Assessment finds the first workflow worth automating. A Technology Roadmap settles what to do first.

Already running a platform — ours or someone else's? Product Support keeps it monitored, maintained and moving, with the same senior engineers month to month.

Proof in public

Engineering thinking made useful.

Plain-English engineering answers on AI, platforms and integration — written for Australian operators, structured for both humans and AI assistants.

Bring the problem, leave with a plan

Book a 30-minute call with an engineer. No pitch deck, no obligation — a technical conversation about what you're trying to do and the sensible way to do it.

Book a callGet a price range first

or enquiries@nationaldigital.com.au1300 800 855

1300 800 855Book a call