How National Digital engineered a comprehensive property management system that enables Luxico to manage luxury accommodations across multiple booking channels with real-time synchronisation and automated workflows.

Luxico: Multi-Channel Property Management Platform

Scaling Luxury Holiday Rentals Through Custom Software

What makes Luxico's property management system effective for luxury rentals?

High confidenceVerified 12 Oct 2025

Luxico's custom platform built with Laravel and Next.js integrates with major booking channels (Airbnb, Booking.com), dynamic pricing tools (PriceLabs), and guest experience platforms (Duve). The system provides real-time property data synchronisation, automated pricing updates, role-based user management, and an intuitive interface designed specifically for high-end accommodation operations.

Additional Context

Luxury holiday rental management requires coordinating across multiple booking platforms, dynamic pricing strategies, and premium guest experiences while maintaining operational efficiency at scale.

Sources

National Digital Client Project
Multi-channel property management system with automated pricing and real-time synchronisation

Luxico has established itself as a leading luxury holiday rental platform in Australia, offering high-end accommodations that demand exceptional operational excellence. Managing premium properties across multiple booking channels - each with different requirements, APIs, and update frequencies - creates significant technical and operational complexity.

When Luxico engaged National Digital, they had proprietary software that needed to scale with their growing portfolio. The challenge was multi-faceted: limited existing documentation required reverse-engineering systems, integrating with diverse third-party platforms, and building flexibility to support their evolving business model. They needed a development partner who could navigate these complexities while maintaining the reliability their luxury brand demands.

Our 18-month partnership has focused on continuous platform enhancement, building robust API-driven infrastructure that connects seamlessly with booking channels, pricing tools, and guest communication systems. "Switching to National Digital as our primary development partner 18 months ago was one of the best decisions we've made," says Alex Ormerod, Co-Founder & Managing Director of Luxico.

From Single-Channel to Multi-Platform Excellence

Problem

Luxico needed to scale their proprietary software to manage luxury properties across multiple booking channels while maintaining operational efficiency, accurate pricing, and premium guest experiences.

Business Impact:

Time Wasted:30 hours per week on manual property data synchronisation

Cost Implication:Significant revenue loss from pricing delays and channel conflicts

Opportunity Cost:Unable to scale property portfolio due to operational bottlenecks and system limitations

Solution

Build API-driven property management system integrating Airbnb, Booking.com, PriceLabs, and Duve with real-time synchronisation and scalable architecture.

Our Approach:

1
System Analysis and Architecture(6 weeks)
Reverse-engineered existing systems, designed scalable multi-channel architecture
2
API Integration Development(12 weeks)
Built robust integrations with Airbnb, Booking.com, PriceLabs, and Duve platforms
3
Property Management Interface(10 weeks)
Developed intuitive Next.js frontend with role-based access and real-time data
4
Continuous Feature Development(Ongoing)
Ongoing enhancement and optimisation based on operational feedback

Expected Outcome:Scalable platform supporting multi-channel distribution, automated pricing, and streamlined operations enabling portfolio growth

The API integration architecture forms the foundation of Luxico's multi-channel capabilities. We engineered connectors for Airbnb and Booking.com that handle the complexity of each platform's unique requirements while presenting a unified interface to Luxico's team. Property details, availability, and bookings synchronise in real-time, preventing double-bookings and ensuring consistent information across channels.

PriceLabs integration enables dynamic pricing optimisation based on market demand, seasonality, and competitive positioning. Pricing updates flow automatically from PriceLabs to all booking channels through our integration layer, eliminating manual updates and ensuring optimal revenue capture. The system handles different pricing rules for different channels while maintaining transparency for the operations team.

Duve integration enhances the guest experience by automating communications, digital check-ins, and service requests. This premium touch is essential for luxury accommodations where guest satisfaction directly impacts reviews and repeat bookings. The integration maintains Luxico's brand voice while automating routine interactions that would otherwise consume significant staff time.

The Laravel backend provides robust business logic handling, queue-based processing for time-intensive operations, and secure data management. We structured the codebase for maintainability and extensibility, knowing that Luxico's platform would continue evolving. Clean architecture principles ensure new features can be added without disrupting existing functionality.

The Next.js frontend delivers a responsive, app-like experience that operations teams use daily. Role-based access controls ensure staff see only relevant properties and functions for their responsibilities. Real-time updates provide immediate visibility when bookings occur or issues require attention. The interface reflects the luxury brand while prioritizing operational efficiency.

Our collaborative development approach means we function as an extension of Luxico's team. Regular communication, agile methodologies, and responsive problem-solving have built a partnership that delivers consistent value. We understand their business model, operational workflows, and strategic goals, enabling proactive recommendations beyond just technical implementation.

Platform Impact and Business Outcomes

Integrated Airbnb, Booking.com, PriceLabs, and Duve APIs
Critical
Enabled real-time property data synchronisation across channels
Critical
Automated dynamic pricing updates saving 30+ hours weekly
Important
Built scalable architecture supporting portfolio growth
Critical
Delivered luxury-focused user experience with operational efficiency
Important

Luxico's custom property management platform enables multi-channel distribution, automated workflows, and scalable operations that support their position as a leading luxury rental provider.

The platform's success demonstrates the value of custom development for businesses with unique operational requirements. Off-the-shelf property management systems often force companies to adapt their processes to software limitations. Luxico's custom solution does the opposite - the technology supports their specific workflows, brand positioning, and growth strategy.

Our ongoing partnership continues to deliver enhancements as Luxico's needs evolve. Whether integrating new booking channels, optimizing performance, or building features that provide competitive advantages, the platform's architecture accommodates growth without requiring fundamental rewrites. This investment in quality foundations pays dividends as the business scales.

Luxico Platform: Technical Questions

How does the platform prevent double-bookings across multiple channels?

Real-time calendar synchronisation is the cornerstone of multi-channel management. When bookings occur on any channel (Airbnb, Booking.com, direct), the system immediately updates availability across all platforms through API integrations. We implement optimistic locking at the database level and queue-based processing to handle simultaneous booking attempts. A monitoring system alerts operations staff to any synchronisation delays, though these are rare given the robust architecture. This multi-layered approach has proven highly reliable for preventing double-bookings.

What technologies power the Luxico platform?

The platform is built on Laravel (PHP framework) for backend API development and business logic, with Next.js (React framework) handling the frontend interface. We selected these technologies for their maturity, extensive ecosystems, and proven scalability in enterprise applications. The stack includes PostgreSQL for data persistence, Redis for caching and queue management, and various API clients for third-party integrations. TypeScript provides type safety throughout the Next.js application.

How does dynamic pricing integration work with PriceLabs?

PriceLabs analyses market data, seasonality, events, and competitive positioning to recommend optimal pricing. Our integration automatically fetches these recommendations, applies any Luxico-specific business rules or overrides, and distributes updated pricing to all booking channels. The system handles different pricing strategies for different channels when needed (e.g., factoring in channel commission differences). Operations teams can review pricing changes before they go live or enable fully automated updates for properties that don't require manual oversight.

Can the system handle properties with different management requirements?

Yes, the role-based architecture supports diverse property portfolios with varying operational needs. Properties can have different channel distributions, pricing strategies, guest communication workflows, and access permissions. The system accommodates everything from fully automated operations to hands-on management requiring approval workflows. This flexibility was essential for Luxico's business model where property owners have varying levels of involvement in day-to-day management.

How quickly can new booking channels be integrated?

Integration timeline depends on the channel's API maturity and documentation quality. Well-documented APIs like Airbnb or Booking.com typically require 4-8 weeks for full integration including testing and edge case handling. Smaller or less common channels may take longer if documentation is limited. The platform's integration architecture follows consistent patterns, making each successive integration somewhat faster as we leverage existing code and learnings from previous integrations.

What reporting capabilities does the platform provide?

The platform provides comprehensive reporting on occupancy rates, revenue performance, channel effectiveness, pricing optimisation results, and operational metrics. Reports can be filtered by property, date range, channel, or custom parameters. Real-time dashboards provide at-a-glance visibility of key metrics, while detailed exports support deeper analysis in external tools. The reporting system is designed for data-driven decision making, helping Luxico optimise their portfolio performance continuously.

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From Single-Channel to Multi-Platform Excellence

Problem

Business Impact:

Time Wasted:30 hours per week on manual property data synchronisation

Cost Implication:Significant revenue loss from pricing delays and channel conflicts

Opportunity Cost:Unable to scale property portfolio due to operational bottlenecks and system limitations

Solution

Build API-driven property management system integrating Airbnb, Booking.com, PriceLabs, and Duve with real-time synchronisation and scalable architecture.

Our Approach:

1
System Analysis and Architecture(6 weeks)
Reverse-engineered existing systems, designed scalable multi-channel architecture
2
API Integration Development(12 weeks)
Built robust integrations with Airbnb, Booking.com, PriceLabs, and Duve platforms
3
Property Management Interface(10 weeks)
Developed intuitive Next.js frontend with role-based access and real-time data
4
Continuous Feature Development(Ongoing)
Ongoing enhancement and optimisation based on operational feedback

Expected Outcome:Scalable platform supporting multi-channel distribution, automated pricing, and streamlined operations enabling portfolio growth

Platform Impact and Business Outcomes

Integrated Airbnb, Booking.com, PriceLabs, and Duve APIs

Critical

Enabled real-time property data synchronisation across channels

Critical

Automated dynamic pricing updates saving 30+ hours weekly

Important

Built scalable architecture supporting portfolio growth

Critical

Delivered luxury-focused user experience with operational efficiency

Important

Luxico's custom property management platform enables multi-channel distribution, automated workflows, and scalable operations that support their position as a leading luxury rental provider.

Luxico Platform: Technical Questions

How does the platform prevent double-bookings across multiple channels?

What technologies power the Luxico platform?

How does dynamic pricing integration work with PriceLabs?

Can the system handle properties with different management requirements?

How quickly can new booking channels be integrated?

What reporting capabilities does the platform provide?