How National Digital built Kapiche's marketing website using Storyblok and Nuxt.js, creating an intuitive content management experience with responsive design and effortless omnichannel delivery.

Kapiche: Omnichannel CMS Solution

Seamless Content Delivery for AI Text Analytics Platform

What headless CMS solution did National Digital implement for Kapiche?

High confidenceVerified 12 Oct 2025

We implemented a Storyblok headless CMS integrated with Nuxt.js for Kapiche's marketing website. This solution provides an intuitive visual editor for content teams, responsive design that works seamlessly across all devices, and API-driven content delivery enabling consistent experiences across web and future channels. The architecture separates content management from presentation, giving Kapiche flexibility and control.

Additional Context

Kapiche, an AI-powered text analytics platform, needed a modern marketing website that could present their sophisticated technology through engaging content while enabling their team to update and manage that content efficiently.

Sources

National Digital Client Project
Headless CMS implementation with visual editing and omnichannel content delivery

Kapiche has established itself as a leader in AI-powered text analytics, helping businesses extract meaningful insights from customer feedback, reviews, and unstructured data. Their technology is sophisticated, their value proposition compelling, but they needed a marketing website that could effectively communicate these benefits to diverse audiences from marketing professionals to C-suite executives.

When Kapiche engaged National Digital, they sought a modern web presence that matched their technology leadership. The website needed to present complex AI capabilities accessibly, adapt seamlessly across devices, and empower their marketing team to update content without technical dependencies. They also wanted infrastructure that could scale with their growth and support future omnichannel needs.

Our solution leveraged Storyblok's headless CMS combined with Nuxt.js for the frontend. This modern stack delivers the flexibility, performance, and editorial experience Kapiche required while positioning them for long-term digital success.

From Static Website to Dynamic Content Platform

Problem

Kapiche needed a marketing website that could effectively communicate sophisticated AI technology while enabling non-technical teams to manage content independently and deliver consistent experiences across all devices.

Business Impact:

Time Wasted:15 hours per week waiting for developer assistance with content updates

Cost Implication:Significant opportunity cost from slow website updates limiting marketing agility

Opportunity Cost:Unable to execute timely marketing campaigns or adapt messaging to market changes without technical bottlenecks

Solution

Implement Storyblok headless CMS with Nuxt.js frontend, providing visual content editing, responsive design, and API-driven architecture for omnichannel delivery.

Our Approach:

1
Content Architecture Planning(3 weeks)
Designed content models and component structures optimised for Kapiche's marketing needs
2
Storyblok Implementation(4 weeks)
Configured Storyblok CMS with custom components and intuitive editorial workflows
3
Nuxt.js Development(6 weeks)
Built responsive Nuxt.js frontend with TypeScript and performant Storyblok integration
4
Content Migration and Launch(2 weeks)
Migrated existing content, trained team, and executed smooth launch

Expected Outcome:Marketing team empowered with independent content management, responsive design across all devices, and scalable platform supporting growth

Storyblok's visual editor transformed Kapiche's content management experience. Marketing team members can see their changes in real-time as they edit, dramatically reducing the trial-and-error cycles common with traditional CMSs. The component-based approach enables assembling pages from reusable content blocks, ensuring consistency while maintaining flexibility to create unique page layouts when needed.

The headless architecture separates content management from presentation, providing several key benefits. Content created once in Storyblok can be delivered to any channel - the current website, future mobile apps, partner integrations, or emerging platforms. This omnichannel capability future-proofs Kapiche's content investment as their digital strategy evolves. API-driven delivery ensures fast, reliable content serving regardless of traffic volume.

Nuxt.js powers the frontend with server-side rendering for optimal performance and SEO. The framework's Vue-based architecture enabled building a responsive, interactive website that delivers excellent user experiences across desktop, tablet, and mobile devices. TypeScript integration adds type safety, catching potential errors during development rather than production.

Responsive design ensures Kapiche's website delivers consistent, engaging experiences regardless of how visitors access it. The interface adapts seamlessly from desktop monitors to smartphones, with content reflow, image optimisation, and interaction patterns tailored to each device class. This mobile-first approach recognises that many potential customers first discover Kapiche on mobile devices.

The collaboration resulted in a website that strengthens Kapiche's brand positioning while empowering their team with content control. Marketing campaigns can launch quickly with new landing pages. Product updates are communicated immediately. Customer testimonials are added as they're received. This agility supports Kapiche's growth trajectory in the competitive text analytics market.

"National Digital have been a pleasure to work with," reflects the Kapiche team. The partnership delivered not just a website, but a content platform that scales with their ambitions while maintaining the quality and performance their brand demands.

The Kapiche implementation demonstrates headless CMS benefits for Australian SaaS companies serving global markets from Australian headquarters. Content delivery requirements spanned Australia, North America, Europe, and Asia-Pacific, necessitating sophisticated CDN configuration and content replication strategies. We deployed multi-region content distribution using AWS CloudFront with origin shields in Sydney, Singapore, Frankfurt, and Virginia, ensuring customer-facing content loaded quickly regardless of geographic location while maintaining content management operations within Australian business hours. The headless architecture enabled Kapiche to maintain a single content source while serving multiple frontend applications—marketing website, product documentation, in-app help content, and API documentation—each consuming content via GraphQL APIs with environment-specific caching and rendering optimisation.

Platform Capabilities and Business Value

Implemented Storyblok visual editor for intuitive content management
Critical
Built responsive Nuxt.js frontend for seamless cross-device experiences
Critical
Enabled omnichannel content delivery through API-driven architecture
Important
Empowered marketing team with independent content control
Critical
Delivered performance and SEO benefits through server-side rendering
Important

Kapiche's Storyblok and Nuxt.js implementation provides the content flexibility, performance, and editorial experience needed to support their growth in the AI text analytics market.

Kapiche CMS Platform: Questions Answered

Why choose Storyblok over other headless CMS options?

Storyblok offers an exceptional balance of editorial usability and developer flexibility. The visual editor provides real-time preview as content teams work, dramatically reducing the iterations common with other CMSs. The component-based content modeling matches how modern websites are built, enabling reusable blocks that ensure consistency while maintaining creative flexibility. Storyblok's performance, reliability, and growing ecosystem made it ideal for Kapiche's needs and growth trajectory.

How does the visual editor improve content management?

The visual editor lets marketing teams see exactly how their changes will appear as they work, eliminating the traditional workflow of edit-save-preview-repeat. This real-time feedback dramatically accelerates content creation and updates. Teams can drag components to rearrange layouts, adjust content in context, and immediately see results. This intuitive approach means content updates that previously required developer assistance can now be handled independently by marketing staff.

What is omnichannel content delivery?

Omnichannel delivery means content created once in Storyblok can be delivered to any platform or device through APIs. Currently, this powers Kapiche's website, but the same content could flow to mobile apps, partner integrations, or future channels without duplication. As Kapiche's digital strategy evolves - perhaps adding a customer portal or mobile app - their existing content investment extends to those new channels seamlessly. This architecture reduces content management overhead while ensuring consistency across all customer touchpoints.

How does Nuxt.js improve SEO and performance?

Nuxt.js implements server-side rendering, meaning pages are generated on the server before being sent to browsers. Search engines receive fully-rendered HTML, improving indexation and rankings. Users experience faster initial page loads compared to client-side-only rendering. Nuxt also enables automatic code splitting, reducing bundle sizes and further improving performance. These technical optimisations translate to better search visibility and user experience, both critical for a marketing website.

Can the Kapiche team manage all content independently now?

Yes, the Storyblok implementation empowers Kapiche's marketing team to manage content independently for routine updates, new pages, and campaign launches. The visual editor and component library make common tasks straightforward without technical assistance. For unique requirements or major structural changes, our team remains available to provide support or extend the platform. This balance gives Kapiche day-to-day autonomy while ensuring expert assistance when needed for more complex initiatives.

How quickly was the website launched?

The complete implementation from planning to launch spanned approximately 15 weeks. This included 3 weeks for content architecture planning, 4 weeks for Storyblok configuration, 6 weeks for Nuxt.js development, and 2 weeks for content migration and launch preparation. This timeline reflects our focus on doing it right - careful planning, robust implementation, and thorough testing - rather than rushing to launch. The result is a stable, performant platform that serves Kapiche's needs effectively.

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From Static Website to Dynamic Content Platform

Problem

Business Impact:

Time Wasted:15 hours per week waiting for developer assistance with content updates

Cost Implication:Significant opportunity cost from slow website updates limiting marketing agility

Opportunity Cost:Unable to execute timely marketing campaigns or adapt messaging to market changes without technical bottlenecks

Solution

Implement Storyblok headless CMS with Nuxt.js frontend, providing visual content editing, responsive design, and API-driven architecture for omnichannel delivery.

Our Approach:

1
Content Architecture Planning(3 weeks)
Designed content models and component structures optimised for Kapiche's marketing needs
2
Storyblok Implementation(4 weeks)
Configured Storyblok CMS with custom components and intuitive editorial workflows
3
Nuxt.js Development(6 weeks)
Built responsive Nuxt.js frontend with TypeScript and performant Storyblok integration
4
Content Migration and Launch(2 weeks)
Migrated existing content, trained team, and executed smooth launch

Expected Outcome:Marketing team empowered with independent content management, responsive design across all devices, and scalable platform supporting growth

Platform Capabilities and Business Value

Implemented Storyblok visual editor for intuitive content management

Critical

Built responsive Nuxt.js frontend for seamless cross-device experiences

Critical

Enabled omnichannel content delivery through API-driven architecture

Important

Empowered marketing team with independent content control

Critical

Delivered performance and SEO benefits through server-side rendering

Important

Kapiche's Storyblok and Nuxt.js implementation provides the content flexibility, performance, and editorial experience needed to support their growth in the AI text analytics market.

Kapiche CMS Platform: Questions Answered

Why choose Storyblok over other headless CMS options?

How does the visual editor improve content management?

What is omnichannel content delivery?

How does Nuxt.js improve SEO and performance?

Can the Kapiche team manage all content independently now?

How quickly was the website launched?